Medium Posts versus LinkedIn Articles

It’s hard for me to believe sometimes that LinkedIn is owned by Microsoft, because you would think being owned by one of the richest companies on the planet that it would have more content reach, and the ability to better police itself from bots and grifters, but we’ll get to that in another post for another day.

In this post I want to focus on the content reach aspect of LinkedIn, because I’ve been conducting some personal research to see where I would like to end up writing at some point via my real-life-self, maybe when I retire years from now, and LinkedIn was on my short list.

After doing a little research, I found that a person who writes LinkedIn Articles religiously on there, has 11,000 plus followers and 500 plus connections, and he actually had no reactions or comments on 1 of the articles he wrote over 2 years ago, and one of the articles he wrote recently had only 1 reaction and no comments… that’s pretty bad in my opinion.

I have closer to 0 followers and a teaspoon of connections, so I could only imagine what my organic article reach over there on LinkedIn would possibly be, and all I had to say to myself was… no thank you.

Anyway, I did some further research by hitting up YouTube to see if this guy was just an anomaly or something, but no, no he wasn’t… I think anyway.

In a video I just watched by YouTuber Salina Yeung, she uses a book author named Jordan Gross as an example, comparing his 10,000 Medium followers at that point in time, versus his 26,000 LinkedIn followers at that point in time, and the results were, well… kind of confusing.

I’m not sure if Salina is aware of the fact that on Medium users can “clap” on a piece of content up to 50 times, which is Medium’s version of a like button. If you compare the numbers in her video, his medium post had roughly 9,000 claps and 50 comments, whereas his LinkedIn post earned 152 reactions and 92 comments.

Assuming each person that viewed Jordan’s Medium post, and believe me, this is a big assumption, clapped all 50 times, we would just have to do a little simple math here, and please correct me if I’m wrong by all means:

50 Claps x 152 Reactions on LinkedIn = 7,600 Comparative Reactions

So again, assuming everyone clapped 50 times, which we have no way of knowing if they did or did not, the comparison results would be more like this:

Medium Reactions: 180
LinkedIn Reactions: 152

With all that being said, what has your experience been like using Medium Posts and or LinkedIn Articles, assuming of course you’ve used one or both of them already?